Major League Soccer (MLS) and Soccer United Marketing, MLS’ commercial arm, today announced a multi-year partnership deal with Etihad Airways, the national airline of the United Arab Emirates.
Within the new agreement, Etihad Airways becomes the official airline partner of MLS in the United States. It is the Abu Dhabi-based airline’s first multi-year sports sponsorship in the territory and one that strengthens its expanding ties to the USA.
The agreement will see the Etihad Airways logo and its messages beamed across LED pitch-side advertising during nationally televised MLS matches, as well as across national broadcast partners and MLS Digital Properties, the leading online soccer platform in North America.
Etihad Airways currently operates daily flights from Abu Dhabi to Chicago, New York and Washington, D.C. In June 2014 it will launch daily flights to Los Angeles and in December it will start a three flights-a-week service to Dallas-Fort Worth.
Within the new agreement, Etihad Airways becomes the official airline partner of MLS in the United States. It is the Abu Dhabi-based airline’s first multi-year sports sponsorship in the territory and one that strengthens its expanding ties to the USA.
The agreement will see the Etihad Airways logo and its messages beamed across LED pitch-side advertising during nationally televised MLS matches, as well as across national broadcast partners and MLS Digital Properties, the leading online soccer platform in North America.
Etihad Airways currently operates daily flights from Abu Dhabi to Chicago, New York and Washington, D.C. In June 2014 it will launch daily flights to Los Angeles and in December it will start a three flights-a-week service to Dallas-Fort Worth.
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